
Why did we create Big Voice™?
Massif® is a brand born of grit and perseverance. We innovate daily to provide our first responders and military service members with the highest-functioning FR gear on the market. Drawing from twenty years of experience designing gear for some of the most demanding applications imaginable, we can proudly say that our gear saves lives. Unfortunately, over those twenty years spent focused on building the best gear possible, we neglected to properly tell the story of how we got to where we are today. This changes with Big Voice™.
Big Voice will be an online content platform created to share the Massif story and build a space for our community to get to know us better. It will provide an inside look at how we build vertically-integrated, 100% American-made gear, and you’ll learn about the technologies and innovations we use to protect those who protect us. Big Voice will also be a place where you can get to know our employees and interact with fellow Massif customers. It will feature compelling stories divided into three categories from the communities we serve, stories that resonate with us at Massif and we believe will resonate with you too.
Field Tested
Field Tested will focus on how we build our products, the technologies we use to exceed all expectations in the harshest environments, and how we rigorously test gear before you trust your lives to it. The goal of Field Tested is to give you an insider view into the work that goes into creating the gear you rely on. We want to provide you with insights into the cutting-edge technologies we incorporate into our high-performance outdoor and tactical gear
Combat Proven
Combat Proven gear has withstood the crucible of service. Massif strives to protect every one of our customers to the best of our ability, often in the most treacherous combat conditions. We take pride in the fact that many lives have been saved and injuries avoided by the gear we create. Combat Proven will bring you real-life examples of how Massif gear has helped to save lives and significantly reduce injuries. Here, we will share field reports and let end-users tell their stories about how they’ve been protected by Massif gear.
Keep Going
Keep Going represents forward movement. This section will feature stories of individuals and actions that embody the guiding principles we design for. We will profile heroes from the Armed Forces and First Responder communities who have pushed forward and persevered when things got tough. Massif makes gear that exceeds expectations, and these are people who work hard to rise above their own limits and refuse to settle for “good enough.” We will bring you stories of exemplary resolve and action from the communities Massif serves, whether they’re from today’s headlines or military history.
We want Big Voice to be more than just a blog. Our goal is to bring together our loyal customers and fans to show you where we came from, how we strive to keep you safe, and why we do what we do. Big Voice is a place to get to know Massif better, and we hope to get to know you, our community, better too.
Welcome to Big Voice.
